Private Lounge

AATB's 6-Month Sales & Marketing Coaching Program

Private Lounge is one of AATB’s core programs — a structured, 6-month path that helps Bay Area entrepreneurs build a real story, offer, and sales system, with a group of peers beside them the whole way. As a 501(c)(3) nonprofit, AATB runs this alongside our free mixers and workshops as part of our mission to give small business owners the tools and community they need to grow.

Purpose / What Happens / Outcome

What Is Private Lounge?

To give AATB members a structured way to move from learning into consistent execution, building a real sales and marketing system instead of piecing together advice from a dozen different places.

What happens: Over 6 months, participants work through one framework a month, starting with understanding their customer, building into brand story and offer, and finishing with a fully built, published funnel. Each month includes a live training session plus three weeks of group feedback, where the work gets seen, tested, and sharpened before moving forward.

Outcome for participants: A finished, published sales and marketing funnel built on their own voice and story, plus a complete outreach sequence and 90-day action plan to put it to work.

This isn’t a course to buy and forget. It’s built the way every AATB program is: with real peer feedback, not just information handed off and hoped for.

How It Works

The 6-Month Breakdown

Each month follows the same rhythm:

Week 1: Live training on a new framework + assignment

Weeks 2–4: Weekly group feedback sessions — participants share their work, get real feedback, and revise before moving forward

What's Included

What You Walk Away With

6 monthly coaching sessions
6 live monthly coaching sessions, each built on a proprietary framework
18 weekly group check-ins
18 weekly group feedback sessions for accountability and real-time revision
Simple worksheets and templates
Toolkits and templates for every module — avatar worksheet, voice profile, story framework, offer builder, funnel copy
A real sales funnel up and running
A fully built, published funnel (opt-in page + sales page) by program end
A plan for reaching out to customers
A complete outreach sequence and 90-day sales action plan

Why This Works

The Difference Is the System

Most programs teach frameworks and send people off to figure out the rest alone. Private Lounge doesn’t.

Every piece builds on the one before it – story informs offer, offer informs funnel, funnel becomes what’s actually launched. And every week, the work isn’t done in isolation. It’s shared with real people building alongside each other, offering the kind of honest feedback a course video never can.

Feel it. Know it. Tell it. Sell it. Build it. Launch it.